Размещено: 06.07.2018

Brand Executive

АО СП "УЗБАТ А.О." (Промышленность, производство)
Сфера вакансии:
Маркетинг, Реклама, PR
Регион работы:
Ташкент
Требуемый опыт работы:
1-2 года
Оклад:
договорной

Должностные обязанности


  • Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies.

  • Work with Trade Marketing in the preparation of engagement programmes and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.

  • Promote brand understanding, insights and commitment throughout the organisation.

  • Employ consumer dialogue principles as the key route to the consumer.

  • Differentiate marketing activities according to consumers’ disposition towards the brands.

  • Promote fact based decision making through data-analysis, reporting and providing sound recommendations.

  • Apply best practice in brand management to optimise efficiency and effectiveness.

  • Report and analyse brand performance in a clear, concise manner with focus on required actions.

  • Analyse market research data in order to understand brand issues and market opportunities.

  • Monitor the implementation and results of operational brand plans and recommend changes to brand programmes.

  • Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.

  • Monitor external agencies to ensure brand programmes are performed with required quality and agreed cost & timescales.

Требования

Пол
Не имеет значения
Образование
Высшее
Знание языков
Русский - Хороший
Английский - Хороший
Знание компьютера
Уверенный пользователь
Дополнительные требования

  • 1+ years of experience in marketing and/or similar roles within an FMCG organisation.

  • Bachelor's degree desired.

  • Awareness of product development, trade and consumer insights, communication strategy.

  • Fluency in written and spoken English and Russian.

  • Strong analytic skill & logical/creative thinking.

  • Good management and interpersonal skills.

  • Ability to deal with both internal and external stakeholders.

  • Commercial approach to all activities.

  • Possess exceptional initiative and strong decision making ability.

  • Affinity with analytical activities and software systems (MS Office).

RU | EN

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Размещено: 06/07/18

Brand Executive

АО СП "УЗБАТ А.О." (Промышленность, производство)
Сфера вакансии:
Маркетинг, Реклама, PR
Регион работы:
Ташкент
Требуемый опыт работы:
1-2 года
Оклад:
договорной

Должностные обязанности


  • Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies.

  • Work with Trade Marketing in the preparation of engagement programmes and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.

  • Promote brand understanding, insights and commitment throughout the organisation.

  • Employ consumer dialogue principles as the key route to the consumer.

  • Differentiate marketing activities according to consumers’ disposition towards the brands.

  • Promote fact based decision making through data-analysis, reporting and providing sound recommendations.

  • Apply best practice in brand management to optimise efficiency and effectiveness.

  • Report and analyse brand performance in a clear, concise manner with focus on required actions.

  • Analyse market research data in order to understand brand issues and market opportunities.

  • Monitor the implementation and results of operational brand plans and recommend changes to brand programmes.

  • Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.

  • Monitor external agencies to ensure brand programmes are performed with required quality and agreed cost & timescales.

Требования

Пол
Не имеет значения
Образование
Высшее
Знание языков
Русский - Хороший
Английский - Хороший
Знание компьютера
Уверенный пользователь
Дополнительные требования

  • 1+ years of experience in marketing and/or similar roles within an FMCG organisation.

  • Bachelor's degree desired.

  • Awareness of product development, trade and consumer insights, communication strategy.

  • Fluency in written and spoken English and Russian.

  • Strong analytic skill & logical/creative thinking.

  • Good management and interpersonal skills.

  • Ability to deal with both internal and external stakeholders.

  • Commercial approach to all activities.

  • Possess exceptional initiative and strong decision making ability.

  • Affinity with analytical activities and software systems (MS Office).

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